I hate to say this but I am very disappointed with this product. Its name simply misleads buyers because of the ff:
1. It is not color rich
2. It doesnt have any impact
3. Where's the ultra?
The advertisement featuring Reese Witherspoon showcases the lipstick as something for HD, colors that pop! colors that wow!
But it was blah for me.
What I liked.
1. Did not dry out my lips
What I did not like
1. It is not color rich
2. It doesnt have any impact
3. Where's the ultra?
(sorry I hate this so much I have to repeat)
4. It is so sheeer!
5. It has no staying power!
Note, apologies for the poor quality of the picture, but the color taken is very accurate.. This is the true color in pink pop.
It's like, my lips, with glitter. MLGG (my lips glitter glitter)

Would I recommend?
NO. Dont waste money like I did. If you like to buy Avon's lipstick, Ultra Moisture Rich, and Mousse lipsticks are my bet.
