Aling Dina’s Sari-Sari Store
In a small town of Brgy Calamias in Lipa City Batangas, there resides a quaint store where most people from kids, to elderly ladies pass the time and hang-out. It was more than a sari-sari store, it also sold ukay-ukay and has a videoke machine ready for music lovers in the area to sing their hearts out without being judged. Aling Dina would always welcome her patrons with a smile and make them feel like family, well, because they are. Even if she hated to be called “Aling” because it made her feel old, we kid her about it. Aling Dina is my mom. 🙂
Well there wasn’t even a sari-sari store a few years back. I can definitely remember the time when I was still in college and my dad lost his job. Our family’s savings was about to run out, and we had to survive. My mom, together with my siblings and I were having a brainstorming session in our living room on how we can cope. We were hungry! We finally decided to sell of all our clothes, shoes, furniture, and things that we don’t use anymore or wasn’t significant to us. The small garage sale raised us enough funds to buy more than food. It funded my mom’s sari-sari store even if initially all the store had was softdrinks and chichirya (chips) !
|Mom and my baby boo!
A few years and pounds later (LOL) My mom’s store eventually grew into what it is today. My siblings are in college, and I actually graduated! (Thanks mommy!) Why did I share this story with you? Because Coca-cola is launching a new campaign to support small and start-up businesses built by who else? Women like my mom 🙂
I’m glad and actually proud to support Coca-cola’s 5by20 campaign.
Women, like my mom need this push to start building businesses for
themselves. The pride and happiness this brings actually pays forward to
their patrons who happily go to the stores for whatever reasons from
simple to complicated and your typical Aling Dina would listen to their
stories like family.
From fruit farmers to artisans to vendors, women around the world are already pillars of our business. The Coca-Cola Company are building on that foundation by implementing programs to help women entrepreneurs.
Through 5by20, they are addressing the most common barriers to success women face. They do this by giving them access to business skills training courses, financial services and connections with peers or mentors.
And their goal is the empowerment of 5 million women micro-entrepreneurs by the year 2020.