PR: Pantene Beautiful Science

Give a woman a great hair day and she feels like she can
do just about anything! Pantene understands that beautiful hair can affect
someone’s confidence and that hair needs change over time. Since the discovery
of Panthenol in 1945, Pantene continues to innovate to give women the healthy,
beautiful hair that helps women shine. As the World’s No. 1 Conditioner Brand*,
Pantene listens to the concerns of women around the world to provide a wide
range of products suited to varying needs.

Across the world, what remains consistent is the need for
a hair care regimen to protect hair, especially from everyday causes of damage.
A simple three-step regimen of shampoo, conditioner, and weekly treatment is as
important to maintain the overall health and beauty of hair as intensive
conditioning is for women with chemically-damaged hair.

The agents of hair damage

Experts at the Pantene Hair Research Institute have
identified the ways in which hair is damaged. Using chemical treatments can
damage the hair by leaving it dry, dull, and brittle. However, everyday hair
care and grooming habits can also cause unavoidable damage because of constant
friction on the hair. For example, rough brushing, tying hair too tightly, or
vigorous drying with a towel can lead to breakage, frizziness, and even hair
fall. In addition, environmental factors like prolonged exposure to the sun or
to water and heat from blow dryers are other ways that we inflict damage to
hair.

All these are agents that cause the outer protective
covering of the hair strand or the cuticle to erode or be lifted. This exposes
the inner structure or cortex to damage. There are many signs of hair damage:
split ends, dullness, hair fall due to hair breakage, dryness and frizz, just
to name a few.

The right conditioner should seal every strand of hair to
reduce protein loss, restore hair health, and help prevent further hair damage.

The #BeautifulScience Behind Pantene

Pantene Daily Intensive Conditioner deposits a protective
layer on hair strands to help prevent damage. It has 80% more conditioning
ingredient vs regular Pantene conditioner to1 make hair strong on the inside,
soft and shiny on the outside.

The World’s No. 1 Conditioner Brand*, Pantene, has the
right conditioner for different hair needs:

Get healthy, beautiful hair
that passes the Static Generator Experiment with the #BeautifulScience behind
the Pantene, World’s No. 1 Conditioner Brand*.

To learn more, search “Beautiful
Science” on Youtube (Channel: Pantene Philippines) or visit Pantene.com.ph