Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concluded a successful 3.15 Consumer Day, its first mega sale of the year. More people were able to shop and reward themselves with Shopee, with 5 times more items bought in the first 2 hours of 15 March compared to an average day. 36 million Shopee vouchers were claimed on 15 March, as users saved more on everything they needed.
With more users celebrating at 3.15, brands and sellers were able to easily connect with and engage them. Orders on Shopee Mall increased 5 times compared to an average day, as brands saw a surge in traffic to Official Stores. Local businesses also saw a boost in sales, powered by strong support from shoppers.In the Philippines, Rhian — a women’s apparel shop, WJF shops (grocerysale.no1 and no1.go) and albee_298 — all three offering home essentials and face masks, emerged as the top local sellers this 3.15.
Shoppers also celebrated 3.15 Consumer Day with Shopee all over social media, with over 2.6 million engagements recorded on Shopee Philippines social media channels during the campaign. Loyal Shopee users also won huge prizes with the #ShopeeCelebratesYou initiative on Facebook, Instagram, and Twitter, with loyal users surprised with cash prizes, latest gadgets, and K-Pop merchandise in the Philippines.
Martin Yu, Director at Shopee Philippines said, “We are happy to see more people find time to celebrate and reward themselves at our first 3.15 Consumer Day. Our users will always form the core of everything we do, and we are proud to pioneer another special day for them and the millions of businesses we serve. The year has only just begun, and users can look forward to even more exciting activities to enjoy in the months ahead. We look forward to creating more value and joy for all of our users in the rest of 2022.”
3.15 Consumer Day in the Philippines
In the Philippines, more shoppers were able to discover the joy of online shopping with Shopee. In particular, 3.15 Consumer Day gave users the chance to show themselves and others around them some appreciation.
Joanna Villanueva, 27, Fashion Designer, said, “This 3.15, I bought some necessities–contact lenses, socks, and an iPhone cable. I usually buy these things from Shopee because there are promos and discounts within the app so my savings are significant.
When the pandemic hit, I had a hard time going out and the shops I usually bought supplies from for my work closed down temporarily, but through Shopee, I was able to buy sewing materials. When I was moving into an unfurnished condo during lockdown, I bought most of my furniture and appliances from Shopee too! Electronics, accessories, skincare products, pet supplies, clothes—you name it, I’ve bought it from Shopee.”
Maricris Lorenzo, 35, Entrepreneur, said, “During 3.15, I bought home and self-care items — indoor pots, plant labels, shampoo, make-up brush set and load. For all these and pretty much anything I need, Shopee is my go to app since I can easily find items and order conveniently. I always wait for the sales to enjoy discounts, vouchers, and coins cashback that make my shopping spree wallet-friendly.
As a business woman and a hands-on mother, I am really happy to be able to do so much on Shopee. Paying our bills, buying business and home essentials, relaxing with the occasional retail therapy, and exploring the countless features of the app have brought me such joy and relief especially in the last two years.”