-
PR: Colgate Fresh Jam 2014
For the first time ever, budding songwriters will be given a chance to collaborate with today’s hottest OPM artists. Colgate Fresh Confidence will allow the youth to say their piece on love and relationships, empowering their fellow youth, having great confidence and achieving their dreams, together with their music idols all through social media. This fresh way of composing song lyrics is in tune with this generation’s penchant for social media. The campaign kicked off with a call for aspiring artists to register on Facebook, where participants from Manila, Cebu and Davao were selected for a songwriting workshop. The lucky young artists enjoyed a mind blowing experience that not all aspiring songwriters get…