Are you a running enthusiast? High performance sportswear label Under Armour (UA) unveiled the brand’s latest innovation in footwear cushioning technology called HOVR (est SRP 6,395php). The new HOVR delivers one of the most cutting edge running platform that combines comfort, underfoot cushioning, and energy return for runners. GRAVITY HOLDS YOU DOWN, HOVR LIFTS YOU UP. UA HOVR is a cushioning platform, engineered to provide the ideal combination of cushioning and energy return. The UA HOVR midsole is made of a proprietary foam compound in partnership with leading innovators Dow Chemical, providing a supersoft durometer with incredible cushioning and shock absorption with every single foot strike.   Runners Feel Better and Perform Better with…