Watsons names SB19 as brand ambassadors

Watsons Philippines has named SB19 as its brand ambassadors for 2026, bringing together two names that many Filipinos trust and connect with.

The partnership centers on a simple idea: confidence is built through everyday habits.

For Watsons, self-care has always gone beyond products on shelves. It’s about helping people feel prepared, confident, and at their best through daily routines. That message closely reflects SB19’s own journey as artists, where discipline, consistency, and growth happen behind the scenes long before stepping onstage.

Members Pablo, Josh, Stell, Ken, and Justin have built a strong following not just through their music, but through their authenticity, hard work, and commitment to their craft—qualities that Watsons says align with the brand’s values.

“SB19 represents a generation that values authenticity, hard work, and self-expression. And at Watsons, we believe these qualities are supported by consistent self-care,” said Jefferson L. Go, Chief Operating Officer of Watsons Philippines.

“This collaboration reflects a shared belief that everyday routines empower people to perform, create, and express themselves with confidence,” he added.

As ambassadors, SB19 will appear in campaigns highlighting Watsons’ health, wellness, and beauty offerings while connecting with a new generation that values growth, individuality, and self-expression.

Fans can also look forward to upcoming activities tied to the partnership, including Watsons Playlist: Own the Moment happening on May 31 at SM Mall of Asia Arena, where SB19 is set to headline the show.

The event combines music, wellness, beauty, and community, giving fans and Watsons Club members a chance to experience the collaboration in a more personal and energetic setting.

More than a celebrity endorsement, the partnership reflects shared values between Watsons and SB19: consistency, self-expression, and showing up every day as the best version of yourself.