Beauty,  Lipsticks Lipliners and Lipglosses

Introducing Avon’s Hydramatic Lipstick: A Fusion of Beauty and Hydration

Avon has unveiled its latest beauty offering in the Philippines – the Hydramatic Lipstick. This new addition to the cosmetic world brings a unique twist to traditional lip color products, focusing on a blend of both aesthetic appeal and skin nourishment.

At the core of the Hydramatic Lipstick’s innovation lies a proprietary hydrating blend. This distinct formula combines hyaluronic acid, known for its moisture-attracting properties, and glycerin, recognized for its skin-softening effects. The result is a matte lipstick that not only enhances your lips with vibrant color but also provides a level of hydration uncommon in traditional matte lip products.

Avon has taken heed of user feedback and crafted the Hydramatic Lipstick to cater to the desire for a matte finish that doesn’t compromise on lip comfort. By integrating a hydrating hyaluronic core with high-pigment matte color, the brand aims to offer a satisfying lip product that merges two typically opposing qualities – a matte look with all-day hydration.

The Hydramatic Lipstick selection offers six distinctive shades – Hydra Garnet, Hydra Plum, Hydra Pink, Hydra Rosy, Hydra Ruby, and Hydra Siren Red – designed to complement a range of skin tones, allowing each user to express their individual style.

Emily Howarth, Global Head of Makeup at Avon, remarked, “This innovative product sets a new standard in the beauty industry. Our commitment is to provide this groundbreaking technology at an accessible price point for women worldwide.”

During the launch event at The Clubhouse, Bonifacio Global City, the spotlight was on embracing authenticity and self-expression. Pia Wurtzbach, a prominent figure in the beauty realm, highlighted the importance of embracing imperfections. “The idea of being flawlessly perfect all the time is evolving. Beauty is about being yourself and feeling confident.”

Sam Lee, a renowned film director, echoed this sentiment, emphasizing the value of breaking away from conventional norms. “Society often gravitates towards dichotomies, neglecting the gray areas. The concept of ‘I can be both’ enables us to embrace contradictions.”

The new Avon Hydramatic Lipstick is bold on the outside, and caring to the core – just like the women the brand is proud to have supported for over 135 years.  Get the new Hydramatic Lipstick  and more of your favorite Avon products through your local Avon representative or shop online at, Lazada, and Shopee.


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