GRWM Cosmetics’ Afternoon Tea Party: Celebrating Beauty, Collaboration, and Community

GRWM Cosmetics, a beloved local beauty brand, recently hosted a cozy Afternoon Tea Party to express their heartfelt thanks to the media for their ongoing support. The event, titled “Behind the Beauty,” was a celebration of collaboration, friendship, and the media’s vital role in shaping the beauty industry.

The gathering offered media guests an insider look at GRWM’s journey—from its beginnings with Chromaesthetics Inc. in 2021 to becoming a trailblazer in the Philippine beauty scene, especially during the challenging times of the pandemic. What started as a small, dedicated team of 11 has now grown into a thriving company with over 100 employees, all driven by the same vision of redefining beauty standards in the country. Mae Layug, the beauty content creator and founder of GRWM Cosmetics, shared the brand’s inspiring story and its commitment to meeting diverse beauty needs.

The event also spotlighted GRWM’s latest product innovations, with the new Milk Tint collection taking center stage. This collection, featuring 20 shades designed to flatter all skin tones, reflects GRWM’s dedication to creating versatile, high-quality products. Media guests had the chance to explore GRWM’s wide range of offerings, all aimed at helping individuals express their unique beauty with confidence.

But GRWM isn’t just about beauty; they’re also committed to making a difference. The event highlighted their partnership with Pawssion Project, introducing the “Pomelo” shade from the Milk Tint collection, with 100% of sales supporting animal rescue and rehabilitation. This initiative raised an impressive 1.6 million pesos, which will help Pawssion Project build a new clinic and expand their animal welfare programs. GRWM also shared their continued efforts to support the community, including a recent donation of 100% of July 25 offline sales to Typhoon Carina victims—further proof that their commitment goes beyond beauty.

The “Behind The Beauty” Afternoon Tea Party was a day full of inspiration, learning, and meaningful connections. Media guests enjoyed engaging sessions, exchanged ideas with the GRWM team, and got a sneak peek at the brand’s exciting upcoming projects. GRWM Cosmetics is deeply grateful for the media’s collaboration over the past three years, spreading their message of inclusion, innovation, and empowerment.

As they continue to grow, GRWM Cosmetics looks forward to strengthening these partnerships, celebrating beauty in all its forms, and making an even greater impact in the community.