GRWM Cosmetics Opens Its First Grand Pop-Up in the South

Get Ready With Me (GRWM) Cosmetics, the local Filipino beauty brand known for its inclusive approach to makeup, is opening its first-ever grand pop-up store in the South.

Located at Festival Mall, Alabang, the pop-up marks a meaningful homecoming for GRWM, whose roots are deeply anchored in the South. More than just a retail space, the store is designed as an immersive experience where customers can explore the brand’s full range of products in person, test shades, and interact with GRWM in a more personal way.

The store will remain open until March 31, 2026.

A Homecoming for Goal Getters

From the very beginning, GRWM Cosmetics has built a strong and supportive community known as the Goal Getters — people who value authenticity, inclusivity, and self-expression. Bringing the brand’s first grand pop-up to Festival Mall is both a celebration of that community and a return to where it all began.

“This grand pop-up store is our way of celebrating our roots in the South and sharing our passion for inclusive beauty with our southie Goal Getters,” says Mae Layug-Madriñan, CEO and Founder of GRWM Cosmetics. “We’ve designed this space to be more than just a store, it’s a hub where our community can experience our full range of products, participate in fun activities, and be part of our sustainable initiatives. We want everyone to feel seen and represented.”

The space reflects GRWM’s identity — welcoming, inclusive, and rooted in real beauty.

Exclusive Holiday Bundles and Must-Have Collections

Visitors will have the chance to shop GRWM’s most loved products alongside new and limited-edition releases, including:

• All About That Base Volume II Collection, featuring the Daily Skin Tint in three sizes — regular, mini, and shade samplers — giving customers more flexibility in finding their match.
• The Limited Edition Face Card Holiday Collection, making its physical store debut with the much-anticipated 6-pan customizable palette and updated packaging.
• Curated holiday bundles, combining best-selling items and new releases — perfect for Christmas gifting or personal treats.

In line with its commitment to responsible beauty, GRWM will feature a dedicated GRWM x Envirocycle Bin at the pop-up. Customers can drop off their empty GRWM products for proper recycling. In exchange, participants will receive a limited-edition LipBooze in the shade Hope — an incentive that encourages more mindful beauty habits.

A Meaningful Moment for GRWM Cosmetics

With its first grand pop-up store in the South, GRWM Cosmetics is expanding its physical presence while staying closely connected to the community that helped build the brand.