PR: Stand Up To Styling Damage with Tresemme Platinum Strength

First ever TRESemme Style Studio: try out the
latest hair trends and #StandUpToStylingDamage with TRESemme Platinum Strength

As women who keep up
with the latest trends, we always want to sport the hairstyles that are au
courant. Whether it be ‘dos that are voluminous, wavy, or edgy, getting the
hottest hair trends means using our favorite styling tools or going to the
salon to dye our hair. And while we try these out and go from the runway to
every day, we knowingly damage our hair, making it dry, dull and brittle to
stay chic.

Now, you can stand up to
styling damage with the TRESemme Platinum Strength Range. From the salon-grade
brand used and trusted by professionals, TRESemme Platinum Strength fortifies
and strengthens hair like no other, repairing up to two years of damage caused
by everyday hairstyling such as heat styling and coloring. Dry, dull, and
desperate tresses will find their match with the TRESemme Platinum
Strength Shampoo, Conditioner, Treatment Mask, and Stay Soft Leave In Treatment,
all featuring the line’s Platinum Strength Renewing Complex. This
technology’s intensive moisturizers strengthen every hair strand to
prevent breakage and further signs of aggression—from coloring that dries the
strands and makes them brittle to blow-drying, ironing, and curling that use
heat and damage the locks. It reinforces every strand’s natural protective
layer, so you can get strong, salon-gorgeous hair every day.

This season, with TRESemme Platinum Strength in your back pocket, you can
recreate the hottest hair trends straight from the runways of New York Fashion
Week, without worrying about the damage caused by styling. Spotted on the
catwalk were three of the Spring/Summer 2016’s most covetable ‘dos: Uptown
Sleek, Copper Waves and the Diane Curls. Take on the heat with the Uptown
Sleek, sported by Hollywood A-listers and models at the Carolina Herrera show. A
chic long bob, this style features smooth and straight locks, giving off a
sophisticated edge. Keep on coloring with Copper Waves, just like those
presented at BCBG Max Azria. This ‘do adds a hint of volume with the right
attitude, and is fabulously worn with a touch of color. And finally, bounce
back from curling, with the Diane Curls, aptly inspired by fashion icon Diane
von Furstenberg herself. This look uses tight curls usually swept to the side
and pinned with an accessory.

With salon strong hair
made possible by TRESemme Platinum Strength, you can take on the heat, bounce
back from curling, and keep on coloring, without worrying about damage or
breakage. #StandUpToStylingDamage, so you can look salon-gorgeous every
day.

TRESemme Platinum Strength range

Hair
Professional Lourd Ramos and TRESemme Georgina Wilson

Try out the latest hair trends with the live
styling sessions brought by TRESemme Style Studio

Uptown Sleek

Copper Waves

Diane Curls

Unilever’s Senior
Brand Manager for Hair Ann Esteves, Hair Professional Lourd Ramos, TRESetter
Georgina Wilson, Brand Manager for TRESemme Cella Ozaeta, Unilever’s PR
Officers Maui Velasco and Sherry Tismal

Watch out for the TRESemme Style Studio pop-ups, where you can try out the latest hair trends and #StandUpToStylingDamage with TRESemme Platinum Strength. Like TRESemme on Facebook at www.Facebook.com/TRESemmePH and follow @TRESemmePH on Twitter and Instagram for more updates.