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Fashion and Style,  Lifestyle

PRESS RELEASE: All Dolled up with Paperdolls


dolled up
This might be one of first things that may come into mind when Paperdolls is
mentioned. As a matter of fact, this is the very core idea of the brand.
Tracing back its roots to creating dainty cardboard cutouts in order to fulfill
a fashion fantasy, Paperdolls has definitely gone a long way. Today, with three
other brands (Milly, Scoop Proj. and Pd & Co.) that allow the company to spread
its goal of helping women feel better by looking better, Paperdolls continues
to empower Filipinas to celebrate the simple pleasures of dressing well and
Be that as it may, Paperdolls has seen itself
as a driving force into making modern women feel comfortable and stylish by
offering wearable fashionable pieces at affordable price points. Therefore,
getting dolled up is not just Paperdolls’ passion, but also its mission.
So it’s time to put away those cardboards,
and be the doll you’ve always wanted to be!
Elegant. Opulent. Effortless.
This Holiday season, Paperdolls takes women
of today to an era of romantic dressing, pre-war elegance, and retro-active
glamour with three captivating collections.




This is definitely no secret garden. This
collection is all about showing and flaunting the best florals for the holiday
season. Taking its reference from vivid foliage veiled in a blanket of snow,
this collection takes inspiration from the subdued hues of the garden. With
teal, salmon, and blue as key colors, the Winter Garden collection depicts a
woman treading her busy everyday life with grace and utmost femininity.
Aside from color, cuts and materials
employed in this collection also invokes a vision refinement. Lace in teal and
salmon is heavily used in dresses and tops as the main focus. In other pieces,
lace is craftily embroidered or used as an accent. As for design, A-line
dresses take the spotlight, promising the wearer to be transported to a period
of elegance.


For some, the term ‘opulent’ may denote a certain
lavishness and exaggeration. But for Paperdolls’ Opulence collection, opulent
is all about richness and depth of color. This collection paints a picture of a
woman in a pre-war period of the 1920’s framed in contemporary times. The
collection depicts lavish details, like lace paneling and overlays in burgundy,
black, and cobalt. It is inevitable for the collection to convey a sense of
boudoir sensuality.
For design, dresses
and tops mostly have the boat necklines and Peter pan collars. This easily
gives a classic feel and exudes a restraint kind of sexiness to the wearer.
Balanced with short and long-sleeved tops, pieces also feature individual
embellishments, like floral appliqués and soft belt wrap to actuate one’s


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One might say fusion fashion, combining
prints and colors, merging the old and the new. Paperdolls’ Holiday Collage
collection jumps off from a classy interpretation of quirky, mixing print
favorites like stripes and checks with more vintage ones. The color palette is
founded on black and white, but turns to a twist with some bright accents, from
dazzling yellow to electric blue. This may be the most casual-looking
collection from Paperdolls this season but pieces are designed with the
effortless chic look in mind.
Pieces range from relaxed trousers, printed
tees, dressy tops, and casual daytime dresses. The Holiday Collage collection
is a well-balanced portfolio for the no-fuss modern woman who needs clothes
that readily shifts from day to night.
and its other brands are available in the following retail outlets:
Department Stores in SM Supermalls and Robinsons Malls
Milly: Department
Stores in SM Supermalls
Scoop Proj.: Boutiques
in SM Pampanga, San Lazaro, Sta. Rosa, North EDSA and Fairview
Pd &Co.:
Boutiques in Robinsons Ermita, Galleria, Festival, Pampanga and Metro East,
Market Market, Marquee Mall, and Department Stores in Landmark Trinoma and
Makati, KCC Gen. Santos and Island City Mall
To know more about Paperdols and
its Holiday 2013 Collection, visit: