Fashion and Style,  Lifestyle

PRESS RELEASE: All Dolled up with Paperdolls

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All
dolled up
.
This might be one of first things that may come into mind when Paperdolls is
mentioned. As a matter of fact, this is the very core idea of the brand.
Tracing back its roots to creating dainty cardboard cutouts in order to fulfill
a fashion fantasy, Paperdolls has definitely gone a long way. Today, with three
other brands (Milly, Scoop Proj. and Pd & Co.) that allow the company to spread
its goal of helping women feel better by looking better, Paperdolls continues
to empower Filipinas to celebrate the simple pleasures of dressing well and
smart.
Be that as it may, Paperdolls has seen itself
as a driving force into making modern women feel comfortable and stylish by
offering wearable fashionable pieces at affordable price points. Therefore,
getting dolled up is not just Paperdolls’ passion, but also its mission.
So it’s time to put away those cardboards,
and be the doll you’ve always wanted to be!
———-
Elegant. Opulent. Effortless.
This Holiday season, Paperdolls takes women
of today to an era of romantic dressing, pre-war elegance, and retro-active
glamour with three captivating collections.

 

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Winter
Garden
This is definitely no secret garden. This
collection is all about showing and flaunting the best florals for the holiday
season. Taking its reference from vivid foliage veiled in a blanket of snow,
this collection takes inspiration from the subdued hues of the garden. With
teal, salmon, and blue as key colors, the Winter Garden collection depicts a
woman treading her busy everyday life with grace and utmost femininity.
Aside from color, cuts and materials
employed in this collection also invokes a vision refinement. Lace in teal and
salmon is heavily used in dresses and tops as the main focus. In other pieces,
lace is craftily embroidered or used as an accent. As for design, A-line
dresses take the spotlight, promising the wearer to be transported to a period
of elegance.

77-808-A-P12C899.75-768x1024

Opulence
For some, the term ‘opulent’ may denote a certain
lavishness and exaggeration. But for Paperdolls’ Opulence collection, opulent
is all about richness and depth of color. This collection paints a picture of a
woman in a pre-war period of the 1920’s framed in contemporary times. The
collection depicts lavish details, like lace paneling and overlays in burgundy,
black, and cobalt. It is inevitable for the collection to convey a sense of
boudoir sensuality.
For design, dresses
and tops mostly have the boat necklines and Peter pan collars. This easily
gives a classic feel and exudes a restraint kind of sexiness to the wearer.
Balanced with short and long-sleeved tops, pieces also feature individual
embellishments, like floral appliqués and soft belt wrap to actuate one’s
waist.

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Holiday
Collage
One might say fusion fashion, combining
prints and colors, merging the old and the new. Paperdolls’ Holiday Collage
collection jumps off from a classy interpretation of quirky, mixing print
favorites like stripes and checks with more vintage ones. The color palette is
founded on black and white, but turns to a twist with some bright accents, from
dazzling yellow to electric blue. This may be the most casual-looking
collection from Paperdolls this season but pieces are designed with the
effortless chic look in mind.
Pieces range from relaxed trousers, printed
tees, dressy tops, and casual daytime dresses. The Holiday Collage collection
is a well-balanced portfolio for the no-fuss modern woman who needs clothes
that readily shifts from day to night.
———-
Paperdolls
and its other brands are available in the following retail outlets:
·
Paperdolls:
Department Stores in SM Supermalls and Robinsons Malls
·
Milly: Department
Stores in SM Supermalls
·
Scoop Proj.: Boutiques
in SM Pampanga, San Lazaro, Sta. Rosa, North EDSA and Fairview
·
Pd &Co.:
Boutiques in Robinsons Ermita, Galleria, Festival, Pampanga and Metro East,
Market Market, Marquee Mall, and Department Stores in Landmark Trinoma and
Makati, KCC Gen. Santos and Island City Mall
To know more about Paperdols and
its Holiday 2013 Collection, visit:

8 Comments

  • Clamski

    Eclipse sucks. We availed their (Shaw branch) promotion for newbies, and according to the promo, we'll be getting unlimited use of equipments, with assistance from a trainer for 2 sessions. Right after signing up and paying, and as new gym goers with no prior experience on how to use some of the equipments or what equipments to use in the first place, we asked the receptionist (a guy who's a trainer too, i saw him assist a guy more than once) what to do and where to start. He just brushed us off and said, "gumamit na kayo, kahit ano". A lot of buffed guys are around him, so we got intimidated and shy, we did not ask again. We just used whatever equipment is free, we're not even sure if we're using it right and if it's actually helping us lose weight and tone up. For our next sessions, we brought our gadgets and researched programs ourselves. We didn't renew after that.

  • Spiritomb

    Eclipse 24/7 is possibly the best, no no-sense gym here in Philippines. This is coming from a person who doesn't even lift there, but I will, soon.

  • Christine Fernandez

    I already tried Gold's Gym and its hard to workout on their small space in Centris branch. There are broken floors that are not fixed. I tried the trial of Fitness First, I liked their workout environment but it is a little expensive. I am planning to try 360 Fitness this year but now that I read your review, is it worth it?

  • Danica de Guzman

    I've been a member of 360 Fitness Club for just six months and I could say that it's a very good gym. Yes, it's different from your usual gym full of equipment and Barbells. But I don't agree that the circuit training sessions won't help you lose weight. I myself have lost 10 lbs.

    They also have fun classes you could participate in everyday (Suspension Training, Kettle Bell, Yoga, Body Jam, Body Combat, etc.). Their coaches are very much accommodating, aside from the fact that the most of the coaches are Sports Science graduates from University of the Philippines. They offer personal training too, but even if you don't have a personal trainer, a coach will always be available to assist you if you have questions or to correct you if your form or movement is not proper while doing the circuit training. Aside from these, they give fitness consultations quarterly as part of your membership package.

    If you are into weight lifting, or using gym equipment like treadmill, rowers, steppers, etc, then I don't think this is the gym for you. However, I suggest that you should give it a try. They give free trials on your preferred branch, you just have to give them a call or send them an email.

    Overall, I think it is worth the price. There is more to 360 Fitness Club than circuit training. The best way to find out is to go check out a branch, talk to a coach and do the trial. Happy exercising! 🙂

  • Danica de Guzman

    I've been a member of 360 Fitness Club for just six months and I could say that it's a very good gym. Yes, it's different from your usual gym full of equipment and Barbells. But I don't agree that the circuit training sessions won't help you lose weight. I myself have lost 10 lbs.

    They also have fun classes you could participate in everyday (Suspension Training, Kettle Bell, Yoga, Body Jam, Body Combat, etc.). Their coaches are very much accommodating, aside from the fact that the most of the coaches are Sports Science graduates from University of the Philippines. They offer personal training too, but even if you don't have a personal trainer, a coach will always be available to assist you if you have questions or to correct you if your form or movement is not proper while doing the circuit training. Aside from these, they give fitness consultations quarterly as part of your membership package.

    If you are into weight lifting, or using gym equipment like treadmill, rowers, steppers, etc, then I don't think this is the gym for you. However, I suggest that you should give it a try. They give free trials on your preferred branch, you just have to give them a call or send them an email.

    Overall, I think it is worth the price. There is more to 360 Fitness Club than circuit training. The best way to find out is to go check out a branch, talk to a coach and do the trial. Happy exercising! 🙂

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