Review: Shiseido White Lucent All Day Brightener

Disclaimer: Photos taken last February, just after my Palawan beach trip

What? Shiseido White Lucent All Day Brightener
Where to buy? SHISEIDO counters and stores at leading department stores like SM,  Rustans,  Robinsons or Landmark
How much does it cost? 2,750php

Can you believe this draft has been lying around my blog for more than a month now? The photos were ready, only the writeup needed more time. I was more focused on writing about the urgent press releasy stuff that had deadlines that I forgot to blog about things that are getting some lovin from me. The Shiseido White Lucent All Day Brightener deserves a detailed review that requires effort, labor, and love from me. (Together with their Aqua Force Sunblock that’s ridiculously amazing when I used it last time we went to Caramoan!) Full review up ahead.

What Shiseido Claims.. 

Dramatically enhance radiance. Diminish the appearance of dark spots and hyperpigmentation.

Discover even-toned, luminous looking skin. This advanced daytime moisturizer minimizes the appearance of existing sun damage while helping to prevent future discoloration. With timed-release capsules for all-day brightening and moisture, this multi-functional brightener improves skin texture, targets dark spots and evens out the appearance of skin tone. White Lucent is the ultimate brightening solution.
  • Helps promote brightening effects throughout the day and protect skin from environmental factors such as oxidation* with advanced Timed Delivery Bright Technology.
  • Deeply moisturizes and improves skin texture.
  • Light-Transform Powder adapts daylight onto skin for a brilliant glow.
  • Helps protect skin from environmental stressors.
  • To use: Smooth over face each morning after cleansing, softening and using serum. Take a generous amount over finger tips and smooth onto face.


Active Ingredients: Purpose Avobenzone 2.5%, Sunscreen Octinoxate 7.4%, Sunscreen Octocrylene 3.0%; Inactive Ingredients: Water, Sd Alcohol 40-B, Dimethicone, Dipropylene Glycol, Diisopropyl Sebacate, Glycerin, Peg-60 Hydrogenated Castor Oil, Potassium Methoxysalicylate, Xanthan Gum, Peg/Ppg-14/7 Dimethyl Ether, Peg/Ppg-17/4 Dimethyl Ether, Dipotassium Glycyrrhizate, 2-O-Ethyl Ascorbic Acid, Glycyl Glycine, Ascorbyl Tetraisopalmitate, Tocopheryl Acetate, Phytosteryl Macadamiate, Sodium Hyaluronate, Paeonia Suffruticosa Root Extract, Rehmannia Chinensis Root Extract, Glucosyl Hesperidin, Houttuynia Cordata Extract, Ppg-17, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Triethanolamine, Silica, Isostearic Acid, Butylene Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Carbomer, Alcohol, Sodium Metaphosphate, Disodium Edta, Zinc Oxide, Bht, Sodium Metabisulfite, Alumina, Tocopherol, Phenoxyethanol, Fragrance, Titanium Dioxide, Mica.
Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.

Shiseido White Lucent All Day Brightener Review

I’m always on the lookout for a product that will add a youthful radiance to my skin. From powder highlighters to complexion enhancers. I was super ecstatic to get the opportunity to own a tube! Besides claiming to be a brightening product, it also works as a skincare which will brighten and improve skin texture over a period of time. It’s the era of multi-purpose products and Shiseido isn’t the brand to be left out!
Texture wise, it’s in between serum vs cream. They coined a new term for this, an emulsion? If you observe or zoom in the photo you can see super small sparkly stuff which are the light activated particles. It only emits light when exposed to UV rays. I imagine myself as a vampire from the Twighlight series only subtler. HAHAHA.
Seriously speaking though, this product packs a punch when providing the radiance I wanted. It also worked AMAZING as a makeup primer. It seems to make my makeup adhere more and last longer on my skin. It’s too subdued to be used as a highlighter alone, albeit it’s better to use as a makeup base. I use this product on days when my skin needs additional oomph or if I was drunk last night. AHAHAHAHAH. It’s also not oily so for those who are worried on looking like a grease slick, fret not. It gives glow, not oil.
Tan from the beach but I love the glow! 

Will I repurchase?

This product is highly repurchase-able. But I’m sure Shiseido will make an innovation again next year! So I’ll prefer using their latest product every time.


If you’re on the lookout for a good makeup base /skin care product this is for you!
I really love writing about products I’m really digging and without worrying about deadlines.. It feels so liberating!


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