Beauty,  Lifestyle,  Lipsticks Lipliners and Lipglosses,  Press and Events,  Wake up and Makeup



Intense. Bright. Bold. Unique. As promised, I’ll be giving you a preview of ALL SHADES OF MAYBELLINE LOADED BOLDS SWATCHED. Then shall I proceed in telling you what happened during the exclusive launch. Ready?

The Loaded Bolds collection will be available at Maybelline counters starting May 2017 for only P299. To know more about Maybelline’s promos and for updates, visit and get inspired by our Instagram account at @welovemaybelline.




Maybelline Loaded Bolds lipsticks are packs color in one swipe. It’s also one of the few lines that include wild but wearable colors like Audacious Blue, Pitch Black and Wickedly White. There’s another special quality that these lipsticks have. The 2 mixing colors: Pitch Black and Wickedly White. You can use both on top of other lipsticks that you own to transform your lipstick and make it wearable from day to night.

Maybelline invites guests to go out with the old and #InWithTheBold with the #LoadedBoldsMattes


“We’re really excited for the launch of the Loaded Bolds here in Manila. With shades such as black, blue, and white, I think we are the first beauty brand bringing those eccentric shades here in the country,” says Kat Diaz, Sr. Product Manager of Maybelline Philippines “More to this collection is that it is our most pigmented mattes to date. We talk about single-stroke intensity which means that in just one stroke, you get intense color payoff. Its creamy texture and high pigmentation will leave you looking extra bold and edgy.”


The launch of this newest lipstick collection also showcased a fashion show with special guests Maureen Wroblewitz and Jennica Sanchez from Asia’s Next Top Model Cycle 5. Besides the fashion show, both contenders shared with the audience their experience being in the top model reality show.

Loaded Bolds Event Photos 6

The Maybelline Team with the Philippine representatives to AsNTM Cycle 5

(L to R) Erika Jeng, MT for Lips; Caitlin Tan, MT for Face; Bianca Sing, Jr. Product Manager for Face; Sandy Tiu, Sr. Product Manager for Face; Cary Co, Marketing Director of Maybelline Philippines; Kat Diaz, Sr. Product Manager for Lips; Margaux Alcid, MT for Eyes; Ira Santos, MT for Lips; Treesha Cruz, Visual Merchandising Intern; Jia Brion, Product Manager for Eyes; Reisha Duarte, Visual Merchandising Executive; Alyanna Chuatoco, MT for Eyes; with AsNTM models Jennica Sanchez & Maureen Wroblewitz (center)

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