WATCH: My Watsons’s Switch Test Experience (and my funny video)
Quality
or savings? It’s an age-old question that has plagued consumers since the
invention of shopping altogether. Those who answer quality believe a reliable
product demands a premium price. Those who answer savings think the money they
have can only take them so far. But here’s the thing- neither one is actually
right, now that Watsons has a better answer. Switch & Save with Watsons.
or savings? It’s an age-old question that has plagued consumers since the
invention of shopping altogether. Those who answer quality believe a reliable
product demands a premium price. Those who answer savings think the money they
have can only take them so far. But here’s the thing- neither one is actually
right, now that Watsons has a better answer. Switch & Save with Watsons.
For
several years now Watsons has been running its Switch & Save campaign,
showing its customers that if they switch from the leading brand to Watsons
brand they can get excellent quality personal care products at up to 80% less.
The effort has met with massive success, convincing tons of people from
everyday shoppers to high-profile endorsers (Iya Villania, Christian Bautista,
Tessa Prieto Valdez, and Patty Laurel) to make the change. But with such
unbelievably great savings, some skeptics remained unconvinced that Watsons
products could be as good as the leading brand. To settle the question once and
for all, the Watsons team decided to put it to the test- The Switch Test.
several years now Watsons has been running its Switch & Save campaign,
showing its customers that if they switch from the leading brand to Watsons
brand they can get excellent quality personal care products at up to 80% less.
The effort has met with massive success, convincing tons of people from
everyday shoppers to high-profile endorsers (Iya Villania, Christian Bautista,
Tessa Prieto Valdez, and Patty Laurel) to make the change. But with such
unbelievably great savings, some skeptics remained unconvinced that Watsons
products could be as good as the leading brand. To settle the question once and
for all, the Watsons team decided to put it to the test- The Switch Test.
Find out why I made the switch by watching my video. LOL feeling ko talaga telegenic ako HAHA
Setting
up unbranded booths in major cities around the country, Watsons put its
products up against the best of the best- the category leaders. Without showing
or telling them what brands were involved, the Switch Test mediator had each
customer try out two products- Watsons and the leader. They were asked to hold
them, examine them, test and compare them, and eventually to choose the one
they would buy. Which ones came out on top? Here’s what the customers had to
say.
up unbranded booths in major cities around the country, Watsons put its
products up against the best of the best- the category leaders. Without showing
or telling them what brands were involved, the Switch Test mediator had each
customer try out two products- Watsons and the leader. They were asked to hold
them, examine them, test and compare them, and eventually to choose the one
they would buy. Which ones came out on top? Here’s what the customers had to
say.
I participated in the switch test for the lotion! Grabe ang hirap, I was so scared to pick the wrong label! Hahaha!
Coboy mode lang, boyfriend please do not get jealous with Christian. Trabaho lang! 🙂
“Brand
A lotion smells good, and is softer on the skin, compared to Brand B,” said one
shopper who was surprised to learn that Brand A was actually Watsons. She was
even more surprised when she found out Watsons costs 80% less.
A lotion smells good, and is softer on the skin, compared to Brand B,” said one
shopper who was surprised to learn that Brand A was actually Watsons. She was
even more surprised when she found out Watsons costs 80% less.
Holding
a toothbrush in each hand, another participant observed of the Watsons product,
“The bristles are softer and I feel it would clean my teeth better.” He too
made the switch and was thrilled to learn of the additional savings.
a toothbrush in each hand, another participant observed of the Watsons product,
“The bristles are softer and I feel it would clean my teeth better.” He too
made the switch and was thrilled to learn of the additional savings.
The team tested lotion, toothbrushes, body
scrubs, tissue, even hair irons, and, in the end, less than 20% of shoppers
chose the leading brand over Watsons quality. But when informed of the sizeable
savings afterward, even they were easily swayed to switch. One in particular
summed it up perfectly, “Up to 80 percent savings on body lotion, 60 percent on
body scrub, and 55 percent on hair iron, what’s there to think about?”
scrubs, tissue, even hair irons, and, in the end, less than 20% of shoppers
chose the leading brand over Watsons quality. But when informed of the sizeable
savings afterward, even they were easily swayed to switch. One in particular
summed it up perfectly, “Up to 80 percent savings on body lotion, 60 percent on
body scrub, and 55 percent on hair iron, what’s there to think about?”
Indeed, with the Switch Test done, the results
are clear- 8 out of 10 shoppers prefer Watsons quality, not to mention the
Watsons price. And as for that age-old question about quality or savings- it
finally has an answer it looks like everyone can agree upon. Take both. Switch
to Watsons and save!
are clear- 8 out of 10 shoppers prefer Watsons quality, not to mention the
Watsons price. And as for that age-old question about quality or savings- it
finally has an answer it looks like everyone can agree upon. Take both. Switch
to Watsons and save!
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