Manila, 2016 –L’Oréal Paris, The World’s # 1 Beauty Brand*,celebrated a milestone as it introduced its first set of Filipina brand ambassadors –Solenn Heussaff, Chesca Garcia-Kramer, and Dawn Zulueta-Lagdameo–who represent the brand’s makeup, hair color, and skin care lines, respectively. The event was a gathering of Filipinas of worth, exemplifying the style, sophistication, and effortless beauty of the L’Oréal Paris woman.
Globally, L’Oréal Paris’ diverse ambassadors and iconic personalities such as Jennifer Lopez, Naomi Watts, Karlie Kloss, Blake Lively, Barbara Palvin, Eva Longoria, Julianne Moore and many more embody a certain beauty ideal summed up in L’Oréal Paris’ legendary signature: “Because you’re worth it.”
And this year, L’Oréal Paris looked closer in the league of successful and intelligently beautiful Filipinas to represent the brand in the country. “L’Oréal Paris is a trusted and well-loved brand globally not only because of its superior quality products and innovative solutions but also because of the woman it represents,”shared by Barbara Ramos, Marketing Director of L’Oréal Paris Philippines.
“We believe that a L’Oréal woman is a woman of authentic character, admirable intelligence, inspiring confidence, refined sophistication and stylish beauty –overall, a woman of worth. She understands her value, educates and inspires others to feel beautiful, all because she knows that she is worth it. And that is exactly what our three ambassadors represent, for us, in the Philippines –they are the Filipinas who do not only take confidence in their natural beauty but know their worth in their respective callings defined by their life roles, passions and pursuits.”
Together, the three ladies led the momentous event for guests to discover the most sensorial beauty experience with L’Oréal Paris. The new L’Oréal Paris ambassadors shall champion and educate more women on the superior products by L’Oréal Paris: from creating stand-out, effortless looks with L’Oréal Makeup Designer/Paris, achieving luxurious and healthy-colored hair with Excellence by L’Oréal Hair Color Expert/Paris, to unlocking timeless beauty with Revitaliftby L’Oréal Skin Expert/Paris.
Happy Birthday to Ms Dawn Zulueta too! Cheers!
With this, the newest L’Oréal Paris ambassadors are set to empower Filipino women to make intelligent beauty choices and embrace L’Oréal’s message that Filipinas, like all women around the world, are worth it.