Have you ever been caught hungry in the middle of your commute going home, or stuck in the midst of the metro’s traffic without a snack in sight? Well, it is time to put snacking worries in the past as Fitbar and Grab team together to bring to the Filipino commuters the “Grab-A-Fitbar” Project which aims to reach 100,000 passengers within Metro Manila.
Inspired by the deep struggles of the Filipino trying to find their way home via their local commute, the “Grab-A-Fitbar” project aims to alleviate the hunger pangs and snacking worries of those stuck in traffic of Manila’s urban jungle.
Fitbar Philippines and Grab Philippines partner up to help snack the worries
away of the Filipino commuter
“I am a loyal Grab user because I love the attitude of most Grab drivers. One time, I was stuck in heavy traffic for almost 2 hours. I was hungry already. Then I remembered I had Fitbar in my bag. I shared the Fitbar with the driver, and he was so thankful. So, it dawned on me, I wanted to share Fitbar to other drivers and passengers too, to relieve them from hunger during heavy traffic.”, shared Diana Aaron-Ong, Brand Manager of Fitbar.
“Grab provides a safe, convenient and affordable transportation option to move around the city,” stated Cindy Toh, Country Marketing Head of Grab. “We are honored to be partners with Fitbar Philippines to help our fellow citizens not only reach their destinations way but also do so with healthy snacks in hand.”
“Based on a research we recently conducted, we found out that most Filipinos experience intense hunger while driving or commuting,” explained Aaron-Ong. Filipinos are becoming more and more health conscious about their snack choices. They want tastier snacks, which may be unhealthy, thus leading to guilt afterwards. Aaron-Ong continues, “Fitbar can satisfy these cravings, minus the guilt. Fitbar provides ‘snacking with no worry’.”