Glow up. What’s the first thing that comes to your mind when you hear this phrase? Make-over, revamp, change. For over 24 years, cult favorite Ofra Cosmetics has been formulating and producing make-up products in-house. This year marks a new chapter as they undergo their very own glow up!
“We outgrew our image and needed to change the vision of business.. A a team we felt that we needed to appeal to our emerging target audience. This exciting change in our business puts us ahead of the game ensuring that our brand is not generic and represents the unique OFRA image, mood, and style.”– Ofra Gaito,President at Ofra.
OFRA Cosmetics now come in a crisp and clean color scheme of white with a modern minimalist type-face and logo. Excited? Here’s some of their latest releases in line with their glow up.
Glow Up Palette
A highlighter palette with 4 universally flattering shades (SRP: 2,370php):
- Beverly Hills (golden bronze, cool pink, pearly white, neutral, and pinky peachP
- Rodeo Drive (universally flattering sun-kissed gold, soft gold)
- Blissful (golden-bronze with rose undertones)
- Star Island (warm ivory)
Inspired by its birth place in Southern Florida. The collection includes highlighter Star Island (SRP: 1,395) and new shades of its famous Long-Lasting Liquid Lipsticks (SRP: 850):
- Sanibel – rose nude
- Las Olas – amber nude brown
- Brickell – true red
- Bal Harbour – muave nude brown
I can’t wait to use their highlighter and lipsticks for my future looks. They have the most comfortable lipstick to wear. Also, let’s congratulate OFRA cosmetics for reaching 1 Million Followers! That’s a feat for a 100% in-house beauty brand. Fun fact: All OFRA cosmetic products are vegan and cruelty-free. The company is a commited member of both PETA and Leaping Bunny.
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