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Did you know that 20 is the new 30? Yes, you read that right. With all the stress and bad habits that come with our hectic, modern lives, women are aging faster than ever before. And the signs- both internal and external, visible and invisible, start to manifest as early as your 20s. If you’re not careful those cute little laugh lines, now making an early guest appearance, might just stay on until they’re full-fledged crow’s feet. But fear not, fellow Filipinos. Watsons is helping thousands Kiss Aging Goodbye in its latest anti-aging campaign.
What is it? Watsons Marketing Director, Ms. Viki Encarnacion, explains, “The Kiss Aging Goodbye campaign is what Watsons is all about. It’s an educational effort with a two-pronged approach, teaching our customers how to prevent the negative effects of aging by taking care of themselves inside and out. We are literally helping people ‘Look good. Feel great.’ And it’s a wonderful thing.” Here’s how the two-pronged approach works.
Watsons Kiss A
Watsons’ Krisel Macatangay, Viki Encarnacion, Christine Villongco, Maita Santiago, Kim Reyes and Karen Fabres.
Looking good when you’ve been bad- that’s the first challenge most of us face. We abuse our bodies in our younger years with long days at work and late nights out, to the point that wrinkles, circles, saggy skin, and dark spots can seem almost inevitable. Thankfully, they’re not. If you just take the right measures early on, you can prevent the physical manifestations of aging from ruling your future regardless of your past. To help you kiss those wrinkles goodbye, try L’Oreal Dermo Expertise Revitalift Range—a skin care solution inspired by laser, that promises younger looking skin in 4 weeks! Or bring back your baby skin with Collagen by Watsons Intensive Nourishing Facial Mask, enriched with Collagen and Vitamin E to repair dryness and enhance skin’s elasticity.
Feeling so great inside it shows on the outside- that’s the second lesson in keeping yourself young. Topicals and creams are a great start to your anti-aging regimen, but stop there, and you’re only scratching the surface. A lot of the signs of aging we see on the outside is caused by the body breaking down on the inside. Calcium deficiency and lack of collagen are two common culprits. To help prevent a haggard look, you should give yourself the added nutrition you need in the form of food supplements and ingestible beauty aids. One of Watsons’ favorites is the iVi Collagen Ready-To-Drink, with 10,000 mg of Collagen that helps smoothen fine lines, and lighten dark spots for that forever-young glow.
There you have it, the ins and the outs of anti-aging according to Watsons. But before you run out to the store, we will leave you with three things to remember. One, if you want to keep your beauty longer, keep your beauty bases covered from nutrition to skincare, inside and out. Two, you’re never too young to start looking old. Start preventive maintenance in your early 20s. If that ship has sailed, start as early as now. Three, there’s no better place to start your anti-aging regimen than the store that always brings you great beauty advice, amazing products, and fantastic prices. You got it! See you at Watsons for the Kiss Aging Goodbye sale!