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A Gender-free Fragrance – CK2 Media Launch #the2ofus

There is nothing more thrilling than experiencing life with just #the2ofus.
Last March 31, 2016, Coty Prestige SEA Philippines Inc., the official distributor of Calvin Klein Fragrances in
the Philippines, celebrated the launch of its latest scent: ck2. Twenty two years after the iconic launch of
the world wide hit, ck one, Calvin Klein comes back with a new gender-free scent, and the anthem for
millennials that celebrate the life of today’s youth: bold, free, diverse, with thrilling experiences that are
amplified by the connection between two people, thus the hashtag #the2ofus.

Kikaysikat Says: I’ll also be reviewing the CK2 fragrance soon! 🙂 A gender-free scent is awesome! My initial thoughts? It’s starts of with a burst of freshness of the sea and ends with the warmth of wood

Held at the SM Concourse in SM Makati, the event was well attended with celebrities, influencers, editors
and bloggers alike, as they all came to celebrate and experience the new fragrance.
The event was hosted by Junior Jocks Jaz Reyes and Jelo Andres, who explained the concept behind the
ck2 launch to the new generation of millennials.
The advertising campaign shot by acclaimed
photographer Ryan McGinley was also shown for the first time to the audience, while the international CK
models went around for the attendees to try the dual-faceted fragrance of ck2.
Another highlight of the program was the introduction of the ck2 brand ambassadors, who have been
carefully selected to represent the new generation of millennials that is ck2. The ck2 ambassadors came in
2’s, from different backgrounds, with different personalities, and yet all perfectly epitomizing the idea of
ck2.
In attendance were Arisse de Santos and Alyssa Arellano, David Guison and Vina Guerrero, Ida
Anduyan and Michael Macalos, Fourth Solomon and Fifth Solomon, Janina Manipol and Christiana Collings,
Janeena Chan and Chin Chin Obcena, Jake Galvez and Martin de Leon, Yuki Tansengco and Rhea Bue, and
Kat Valdez and Cha Ocampo. Other ck2 ambassadors included Brent Javier and Janna Tee, Jessica Yang
and John James Uy, Kara Gozali and Dr. Mark Agas, Joyce Pring and Victor Pring, and Bela Padilla and Dani
Baretto.
The event concluded with some awesome beats from DJ Rammy Bitong, as the ck2 crowd continued to
experience the ck2 technopod wherein they can learn more about the global campaign of ck2 at
calvinklein.com/ck2.

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