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ITO ANG ARAW MO: SUN LIFE RALLIES MILLENNIALS TO TAKE ACTION ON THEIR GOALS

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Sun Life Philippines will rally Millennials to hit the restart button on their dreams with a new  digital campaign that prompts them to claim a new beginning in their journey towards a brighter  future. 

Entitled “Ito ang Araw Mo,” the campaign launches on March 8 with a digital video highlighting  the unique experiences of today’s generation, such as graduating in a virtual ceremony,  exploring gaming as a career, pursuing online entrepreneurship, and starting a new family in  extraordinary times. It will be posted on Sun Life’s social media assets, @SunLifePH on  Facebook, Twitter, and Instagram to ignite the Millennials’ motivation to chase after their  personal pursuits. 

The “Ito ang Araw Mo” campaign takes inspiration from the pursuits of the Millennials who are  keen on building their career, growing their wealth, and finding self-enrichment amid the  pandemic.  

“The times we are in may have pushed Millennials to put their goals on hold, but it also brought  out their creativity, resourcefulness, and undeniable spirit. They are well equipped to fulfill all  their dreams, even as they navigate their way in a new environment,” Sun Life Chief Marketing  and Client Experience Officer Gilbert Simpao said. “It all begins with recognizing the start of this  new chapter in their lives, taking control of what they can accomplish today, while working on  their bigger goals in the future with Sun Life as their partner.” 

To inspire and enable them with specific actionable to-dos, Sun Life will hold an interactive  workshop entitled “Build Bright Habits to Reach Your Goals” on March 20, 10am, featuring  international author, speaker, and life coach Dr. Christine Carter and AHA! Behavioral Design  Managing Director TJ Agulto. 

These bright habits on self-improvement, relationships, and personal finance will be reinforced  through a Facebook community where they can avail mini mentorship programs, weekly  challenges, and exclusive promos in the company of their fellow goal-achievers. 

Those ready to craft their financial plans and be experts in handling their money are encouraged  to seek the help of a Sun Life advisor, who can help them create a financial roadmap that  matches their needs and will put them in a better position to make their plans a reality. 

“Ito Ang Araw Mo” updates and other relevant information will be posted on Sun Life’s various  online platforms for those who wish to take part in the activities and for those looking for added  inspiration. 

“There may have been a tremendous shift in our lives, but Millennials have the power to realize  their goals and aspirations. It can start today,” Simpao said. “Ito ang araw nila, and it would be  Sun Life’s honor to be their partner for life in this journey.”

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